Significance of Literature in Information Era: an exploratory Study of Pakistani Society

Abstract

Purpose: This present research aims to figure out why today’s society reads literature? What kind of values they though promoted through reading literature? The objective of the study was to highlight the major problems and to investigate the core advantages of literature in our lives.

Design/methodology/approach: Study is exploratory. Researchers used a survey-based questionnaire to achieve their objectives. Data collected from 109 B.A (HONS), M.A, M.Phil, and PhD students participated in the study.

Findings: According to the findings, the biggest adversary of literature nowadays is social media platforms. The 2nd most important factor is an insufficient time. This was also revealed that students within the realm of literature in their curricula read extra literature. Nevertheless, the resounding, unequivocal "yes" provided in response to a statement about whether people need literature in our life inspires optimism as well as invites the research of the future hooked on how we might be able to bring the people (as well as the literature) nearer collectively in an ever-demanding as well as ever-changing environment.

Originality/Significance: This research intends to explore the reader's perceptions regarding literature reading nowadays. Being the first study of its kind, it is anticipated that the results can be beneficial for stakeholders, Policymakers and practitioners in the field of teaching literature.